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Call Number : 423 Saf a 2012 - 1
Judul : Analisis Faktor-faktor yang Mempengaruhi Pelayanan BMT Al-Muthi'in terhadap Kepuasan Nasabah Tahun 2012
Judul Asli :
Judul Seri :

Pengarang : SAFEI\08423024 WAHYU
PEMBIMBING: YULIANTI RAHMANI TIMORITA
Subyek : 1.PELAYANAN BMT AL-MUTHI'IN
2.KEPUASAN NASABAH

Abstrak : The services provided BMT AL-MUTHI'IN becomes the average performance for service companies and is the most important factors for the satisfaction of customers/ subscribers. However, when viewed from a variety of potential of this industry will continue to grow exponentially. Various businesses can compete to win the market by way of satisfying the customer. In order to develop ideas about the effect of AL-MUTHI'IN BMT service to customer satisfaction, be more independent and focused to meet customer requirements in order to reach customer satisfaction.m In this study the author uses the service quality, revenue sharing, the completeness of product and location of the company as an independent variable that will be examined about how they affect customer satisfaction. After a literature review and hypothesis formulation, data obtained from questionnaires from 50 customers spread of AL-MUTHI'IN BMT, which is obtained by using simple random sampling. Questionnaire method was used to determine the responses of each variable. The results showed that coefficients determination that looks at the value of Adjusted R Square of 0.617 means that the customer satisfaction impact can be explained by four independent variables in this research that the quality of service, revenue sharing, the completeness of the product and the location of the company amounted to 61.7%, and the rest is 38.3% can be explained by other variables outside the model study. Partially based on the results of the t test variables in this study has positive and significant in which the customer has the greatest influence than other variables in this study, while the location of the company has the lowest impact on customer satisfaction. Based on the F test results indicate that simultaneous or together variable in this research that the quality of service, revenue sharing, the completeness of the product, and company location has positive and significant impact on customer satisfaction. Therefore, to improve customer satisfaction can be done by increasing the quality of service, revenue sharing, the completeness of the product, and company location. Key words: customer satisfaction, service quality, revenue sharing, the completeness of the product, and company location

Lokasi : Perpustakaan Pusat UII
Jenis : Skripsi
DDC : 423

Penerbit : Prodi Ekonomi Islam FIAI- UII
Tahun Terbit : 2012

ISBN / ISSN : /
Jumlah Eksemplar : 1
Jumlah Tersedia : 0
Jumlah Ditempat : 0

Informasi Digital
Abstrak : abstract.pdf
Cover : cover.pdf
Daftar isi : daftar isi.pdf
Preliminary : preliminari.pdf

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