Informasi Detail
| Call Number | : | 423 Har s 2011 - 1 |
| Judul | : | Strategi Pemasaran pada Bank BPD DIY Syariah dalam Perspektif Ekonomi Islam |
| Judul Asli | : | |
| Judul Seri | : | |
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| Pengarang | : | HARYANI\07423004 HESTY PEMBIMBING: Hidayanto M Fajar |
| Subyek | : | 1.EKONOMI ISLAM 2.MANAJEMEN PEMASARAN 3.BANK SYARIAH |
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| Abstrak | : | Marketing activities is always present in every business, whether profit oriented businessesand social enterprises. The importance of marketing in done order to meet the needs and desires of the community for a product or service. This study aims to describe the marketing concept is implemented by the BPD DIY describing the application of sharia and marketing as applied to these institutions.This research was conducted by using the method of documentation and interviews to thebank?s Sharia BPD DIY Yogyarta. Type of study a research field that is used as the primary data sourced from existing data in field. While the nature of the study is a descriptive qualitative study that describes an object. The location is a place of study is the Sharia BPD Bank is located at street Cik Di Tiro No. 34 Yogyakarta. The results of this study the marketing strategy applied by the Bank BPD DIY shariauses the concept of marketing mix. As for how marketing in done BPD DIY marketing sharia is use the mail, by phone, elektronik media and print media and personal. Keywords: Implementatin, Marketing, Strategy |
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| Lokasi | : | Perpustakaan Pusat UII |
| Jenis | : | Skripsi |
| DDC | : | 423 |
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| Penerbit | : | Prodi Ekonomi Islam FIAI- UII |
| Tahun Terbit | : | 2012 |
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| ISBN / ISSN | : | / |
| Jumlah Eksemplar | : | 1 |
| Jumlah Tersedia | : | 0 |
| Jumlah Ditempat | : | 0 |
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| Informasi Digital | ||
| Abstrak | : | abstract.pdf |
| Cover | : | cover.pdf |
| Daftar isi | : | daftar isi.pdf |
| Preliminary | : | preliminari.pdf |