Informasi Detail
| Call Number | : | 321 Bud r 2012 - 1 |
| Judul | : | Representasi Produk Budaya Tradisional Dalam Cover Majalah (Analisis Semiotika Pada Cover Majalah Gong edisi 108,109,111,112, dan 115) |
| Judul Asli | : | |
| Judul Seri | : | |
| |
||
| Pengarang | : | BUDISETIADY\05331128 AGUNG PEMBIMBING: Yusuf Iwan Awaluddin |
| Subyek | : | 1.BUDAYA NASIONAL 2.COVER MAJALAH 3.MAJALAH GONG |
| |
||
| Abstrak | : | The main theme of this thesis is traditional cultural products that became the cover of the Magazine Gong in issues number 108, 109, 111, 112, and 115. As an object, the selection of Gong Magazine, based on activities, vision and mission of the Gong magazine itself. Gong Magazine is the only magazine that discuss the development of culture in Indonesia both traditional culture and popular culture. In addition, the theme of the culture that became the subject of Gong Magazine itself is not fixated on a particular area, but rather the scope of the country that are the subject of Gong magazine itself. In this study, the authors wanted to know how the Gong magazine represents a traditional cultural products on the cover of each issue which are the subject of research. The analysis method used in this study is based on the idea of Roland Barthes. Barthes argues that there is no use of language that can be separated from ideology and power structure. To him the marker is operating at two levels of signification. In primary levels, the markers most commonly accepted. And the secondary levels is the ?other? markers that we receive culturally. Those five cover were analyzed by means of two-stage significance, often called with the denotation and connotation. From an analysis of those cover sequence, there are several connotation meanings, where traditional culture represented as; 1. Routines; 2. Cultural Product; 3. Cultural Heritage; 4. Preservation of Culture; 5. Modernization. In addition to denotation meaning, the magazine covers that was studied also process connotation meaning. In this connotation meaning, culture product interpreted as; 1. Monotonus; 2. Old school/Old; 3. Antipathy; 4. Mold; 5. Complement. In its delivery Gong Magazine is right in transforming the activities an cultural products that exist in Indonesia, Gong Magazine tries to answer public dread for a media that can help delivering culture and art informations. Not only local art an culture, but art and culture as a global. Keywords: Gong Magazine, Cover, Semiotic, Representation, Culture Product, Traditional Culture. |
| |
||
| Lokasi | : | Perpustakaan Pusat UII |
| Jenis | : | Skripsi |
| DDC | : | 321 |
| |
||
| Penerbit | : | Program Studi Ilmu Komunikasi FPSB UII |
| Tahun Terbit | : | 2012 |
| |
||
| ISBN / ISSN | : | / |
| Jumlah Eksemplar | : | 1 |
| Jumlah Tersedia | : | 0 |
| Jumlah Ditempat | : | 0 |
| |
||
| Informasi Digital | ||
| Abstrak | : | abstract.pdf |
| Cover | : | cover.pdf |
| Daftar isi | : | daftar isi.pdf |
| Preliminary | : | preliminari.pdf |