Informasi Detail
| Call Number | : | 321 Tri a 2012 - 1 |
| Judul | : | Analisis Kegiatan Promosi Program Acara Televisi (Studi Deskriptif Program Acara "Apa Kabar Indonesia Pagi" dan "Coffee Break" di TV One Periode Juli Sampai Desember 2011) |
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| Judul Seri | : | |
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| Pengarang | : | TRIYANTINI\07331084 RINI PEMBIMBING: Dewi - 04331036 Mutia Yusuf Iwan Awaluddin |
| Subyek | : | 1.PROMOSI 2.ACARA TELEVISI 3.TV ONE |
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| Abstrak | : | Programs "Apa Kabar Indonesia Pagi" and "Coffee Break" are the two of event program / genre talk show / conversation on program television TVone . In order to exist and win the competition, both programs perform a variety of strategies. In the context of marketing strategy, especially in the promotion, strategy carried out by these two programs will need to get the focus of this research, and therefore this research should be done. The purpose of this research, particularly is to gain an overview of specific strategies undertaken by the research objects. The method used is descriptive and qualitative approach and paradigm of constructivism. The data were collected through interviews, observation, book study and supporting data / secondary sources are based on AGB Nielsen audience segmentation in the form of tables and charts show the rating and share program "Apa Kabar Indonesia Pagi" and "Coffee Break". Concepts that are operated as an analytical tool include profile programme, segmentation-targeting-positioning (STP) of audience, promotional marketing strategies, rating as well as share, selling programs to advertisers, programme arrangement and SWOT analysis. These results indicate that as the effort to attract audiences and advertisers, the program shows "Apa Kabar Indonesia Pagi" and "Coffee Break" did promotional marketing strategies, make the formulation of the segmentation-targeting-positioning of the audience, rating and share as well as selling programs to advertisers. Promotional activities in the form on the water in the form of a production that raised the figure shows the host program. Event with a duration of 30 seconds and off the water conducted through the special event: Seminar (road show from campus to campus to talk about journalism) social networks (facebook, twitter, website) and newspapers. Distinguishing factor for promotional activities in both programs is the format of the event that the duration of the program shows "Apa Kabar Indonesia Pgi" has the duration of 3 format, while in the program show "Coffee Break" has a duration of 2 format. Key words: Promotion, audience, advertiser, ?Apa Kabar Indonesia Programme, ?Coffee Break? Programme |
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| Lokasi | : | Perpustakaan Pusat UII |
| Jenis | : | Skripsi |
| DDC | : | 321 |
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| Penerbit | : | Program Studi Ilmu Komunikasi FPSB UII |
| Tahun Terbit | : | 2012 |
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| ISBN / ISSN | : | / |
| Jumlah Eksemplar | : | 1 |
| Jumlah Tersedia | : | 0 |
| Jumlah Ditempat | : | 0 |
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| Informasi Digital | ||
| Abstrak | : | abstract.pdf |
| Cover | : | cover.pdf |
| Daftar isi | : | daftar isi.pdf |
| Preliminary | : | preliminari.pdf |