Informasi Detail
| Call Number | : | 321 Jat e 2012 - 1 |
| Judul | : | Efektifitas Konsep Iklan Bersambung dan Konsep Iklan Lepas Terhadap Minat Beli Mahasiswi (Studi Komparatif Konsep Iklan Ponds Flawles dan Ponds White Beauty Terhadap Minat Beli MahasiswI UII) |
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| Judul Seri | : | |
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| Pengarang | : | JATI\05331056 ENGGAR PRATOLO PEMBIMBING: Yusuf Iwan Awaluddin |
| Subyek | : | 1.IKLAN BERSAMBUNG 2.IKLAN LEPAS 3.MINAT BELI MAHASISWA |
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| Abstrak | : | Advertisement is one of the promotional mix media adopted to convey a message in establishing consumers? attitude. Advertisement is able to be exploited to set up a long term product image and also to boost quick selling. The proper use advertisement can serve as one of new powers that the producers may use to reinforce the purpose and objective of the advertised products. This research aimed to identify 1) the effectiveness of continuous advertisement concept of Pond?s Flawless White on purchasing power, 2) the effectiveness of flighting advertisement concept of Pond?s White Beauty on purchasing power, 3) the comparison of the effectiveness of continuous advertisement concept of Pond?s Flawless White and flighting advertisement concept of Pond?s White Beauty on the female students? buying concept of UII Yogyakarta. Method adopted involved explanatory survey aiming to identify and compare the effects based on quantitative approach with data resources collected from questionnaires, i.e. collecting data through questionnaire distribution to respondents, with expectation respondents will provide their responses to the questionnaires. Based on the results, it was found that the concept of continuous advertisement provided positive and significant effect on students? buying power of UII Yogyakarta. This was indicated from the correlation coefficient of 73.5% showing that the continuous advertisement concept and buying power had highly strong relationship. The flighting advertisement concept and buying power also had positive and significant effects. This was indicated from the correlation coefficient of 38.6% showing the relationship between continuous advertisement concept and buying power at the moderate relationship criteria. Therefore, it is concluded that the concept of continuous advertisement provide positive and stronger compared to that of flighting advertisement on the buying interest of UII Yogyakarta female students. Keywords: advertisement, effectiveness, Pond?s |
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| Lokasi | : | Perpustakaan Pusat UII |
| Jenis | : | Skripsi |
| DDC | : | 321 |
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| Penerbit | : | Program Studi Ilmu Komunikasi FPSB UII |
| Tahun Terbit | : | 2012 |
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| ISBN / ISSN | : | / |
| Jumlah Eksemplar | : | 1 |
| Jumlah Tersedia | : | 0 |
| Jumlah Ditempat | : | 0 |
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| Informasi Digital | ||
| Abstrak | : | abstract.pdf |
| Cover | : | cover.pdf |
| Daftar isi | : | daftar isi.pdf |
| Preliminary | : | daftar isi.pdf |