Informasi Detail
| Call Number | : | 331 Dew s 2012 - 1 |
| Judul | : | Strategi Customer Relations Bank Swasta dan Bank BPR (Studi Deskriptif Customer Relations Officer pada Bank Swamitra dan PD BPR Bank Pasar Kulon Progo) |
| Judul Asli | : | |
| Judul Seri | : | |
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| Pengarang | : | DEWANTI DWI RATNA PEMBIMBING: Dewi Mutia |
| Subyek | : | 1.CUSTOMER RELATIONS 2.BANK SWASTA 3.BANK BPR |
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| Abstrak | : | The objectives of this study are to describe and to analyze in detail about the strategy of customer relations used by di Bank Swamitra dan BPR Bank Pasar in handling their customers? complaints. The methodology used in this research study is descriptive-qualitative method. This research study was actually done by Balai Karantina Pertanian Semarang. The techniques of data collection used were interview, observation, and literature study. The result of this research study shows that the strategy used by di Bank Swamitra dan BPR Bank Pasar in handling the customers? complaints was by being cooperative to the customers. The customer service in di Bank Swamitra dan BPR Bank Pasar an be categorized into two: general customer service and specific information service. The customer service gave a good service and prioritized the handle of the customers? complaints immediately by responding by the customers, based on their complaints. Keywords: Bank Swamitra, PD BPR Bank Pasar Kulon Progo, Strategy, Customer Relations, Customers? Complaints |
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| Lokasi | : | Perpustakaan Pusat UII |
| Jenis | : | Skripsi |
| DDC | : | 331 |
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| Penerbit | : | Program Studi Ilmu Komunikasi FPSB UII |
| Tahun Terbit | : | 2012 |
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| ISBN / ISSN | : | / |
| Jumlah Eksemplar | : | 1 |
| Jumlah Tersedia | : | 0 |
| Jumlah Ditempat | : | 0 |
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| Informasi Digital | ||
| Abstrak | : | abstract.pdf |
| Cover | : | cover.pdf |
| Daftar isi | : | daftar isi.pdf |
| Preliminary | : | preliminari.pdf |