Informasi Detail
| Call Number | : | 312 Wij p 2012 - 1 |
| Judul | : | Pengaruh Kualitas E-Service dan Kepuasan Pelanggan Terhadap Niat Membeli Airline E-Ticketing |
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| Judul Seri | : | |
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| Pengarang | : | WIJAYA\08312466 MONICHA KUSUMA PEMBIMBING: Setyono Primanita |
| Subyek | : | 1.KUALITAS E-SERVICE 2.AIRLINE E-TICKETING 3.KEPUASAN PELANGGAN |
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| Abstrak | : | Competition among companies in airline industry is intensive due to the pressure reduce cost and to enhance service to customers. Majority of the airline operators use their website not only for the purpose of the making available companies information but also to provide online e-ticketing service to their customers. This is one of the method industry players to employ to boost their ticket sales. In addition, the online service also improve the way business transaction are conducted. The objective of this study where to determine the relationship of e-service quality and customer satisfaction and to explore relationship between customer satisfaction and purchase intention of airline industry e-ticketing service. Convenient survey method was employed and total of 87 usable questionnaires where utilized for subsequent analysis. Five dimension of e-service quality where identified namely, ease of use website design, assurance, responsiveness, and personalizationCompetition among companies in airline industry is intensive due to the pressure reduce cost and to enhance service to customers. Majority of the airline operators use their website not only for the purpose of the making available companies information but also to provide online e-ticketing service to their customers. This is one of the method industry players to employ to boost their ticket sales. In addition, the online service also improve the way business transaction are conducted. The objective of this study where to determine the relationship of e-service quality and customer satisfaction and to explore relationship between customer satisfaction and purchase intention of airline industry e-ticketing service. Convenient survey method was employed and total of 87 usable questionnaires where utilized for subsequent analysis. Five dimension of e-service quality where identified namely, ease of use website design, assurance, responsiveness, and personalization |
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| Lokasi | : | Perpustakaan Pusat UII |
| Jenis | : | Skripsi |
| DDC | : | 312 |
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| Penerbit | : | Program Studi Akuntansi FE UII |
| Tahun Terbit | : | 2012 |
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| ISBN / ISSN | : | / |
| Jumlah Eksemplar | : | 1 |
| Jumlah Tersedia | : | 0 |
| Jumlah Ditempat | : | 0 |
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| Informasi Digital | ||
| Abstrak | : | abstract.pdf |
| Cover | : | cover.pdf |
| Daftar isi | : | daftar is.pdf |
| Preliminary | : | preliminari.pdf |