Informasi Detail
| Call Number | : | 311 Muk a 2012 - 1 |
| Judul | : | Analisis Dampak Tipe Kepribadian Terhadap Keputusan Pembelian Pada Toko Online |
| Judul Asli | : | |
| Judul Seri | : | |
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| Pengarang | : | MUKHAMMADIN WAHYU PEMBIMBING: ASTUTI BUDI |
| Subyek | : | 1.TOKO ONLINE 2.TECHNOLOGY ACCEPTANCE MODEL 3.MYERS BRIGGS TYPE INDICATOR |
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| Abstrak | : | Despite the proliferation of virtual stores, research into the consumer personality characteristics that influence consumer interactions with virtual stores has been lagging. In this research I propose and test a model linking consumer personality type with a decision to purchase from a virtual store. The results indicate that a consumer?s personality type has an effect on perceived ease of use and peer influence; and those two variables, together with perceived usefulness, have an effect on a consumer?s eventual decision to purchase from a virtual store. The practical implications of the findings are that consumer perceptions and attitudes towards virtual stores can be altered by personalizing virtual stores in a manner which will increase their likelihood of making a purchase. Keywords: Online Stores, TAM, MBTI, SEM |
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| Lokasi | : | Perpustakaan Pusat UII |
| Jenis | : | Skripsi |
| DDC | : | 311 |
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| Penerbit | : | Fakultas Ekonomi UII |
| Tahun Terbit | : | 2012 |
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| ISBN / ISSN | : | / |
| Jumlah Eksemplar | : | 1 |
| Jumlah Tersedia | : | 0 |
| Jumlah Ditempat | : | 0 |
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| Informasi Digital | ||
| Abstrak | : | abstract.pdf |
| Cover | : | cover.pdf |
| Daftar isi | : | daftar isi.pdf |
| Preliminary | : | preliminari.pdf |