Informasi Detail
| Call Number | : | 158.7 Meg p |
| Judul | : | Pengaruh Program Corporate Social Responsibility (CSR) dan Citra Perusahaan Terhadap Loyalitas Pelanggan PT. Telkom Kandatel Yogyakarta |
| Judul Asli | : | |
| Judul Seri | : | |
| |
||
| Pengarang | : | Megayanti - 04331028 Nita PEMBIMBING: MASDUKI. ACHID ROHMAN ABDUL |
| Subyek | : | 1.Psikologi Industri 2. Psikologi Perindustrian |
| |
||
| Abstrak | : | 19 ABSTRACT Nita Megayanti. 04331028. Effects of corporate image and corporate social responsibility programs to customer loyalty of PT. Telkom Kandatel Yogyakarta. Undergraduate Thesis. Department of Communication Science, Faculty of Psychology and Socio Cultural Science, Islamic University of Indonesia. 2008 To achieve optimum profit, company must create and maintain their customer. Customers have various needs, therefore a company has to create products that satisfy their needs. There is an increasing tendency that more people are interested to background of the company when choosing a product or brand, including company?s social and environment responsibility. This has led companies to build a better corporate image and social and environment responsibility, including PT Telkom Kandatel Yogyakarta. Based on that, this research is titled: Effects of Corporate Image and Corporate Social Responsibility Program to Customer Loyalty of PT. Telkom Kandatel Yogyakarta. Research is based on how to solve these particular problems: How CSR affect Customer Loyalty? How corporate image effects customer loyalty? How CSR and corporate image affect customer loyalty? The objective is to study the significance of CSR, corporate image, and their combination to customer loyalty especially in PT. Telkom Kandatel Yogyakarta. To solve these problems, quantitative research methods are used by surveying 384 customers of PT. Telkom Kandatel Yogyakarta at Plasa Telkom, Kotabaru. Results are analyzed by using product moment method, simple linear regression and multiple linear regression analysis. According to our research, we concluded that there a significant positive correlation between CSR and customer loyalty, shown by a correlation coefficient rxy=0.394, that shows that increasing CSR will also caused an increase in customer loyalty. There is also a significant positive correlation between corporate image and customer loyalty, shown by rxy=0.431. Both CSR and corporate image will also positively correlated to customer loyalty, shown by a determination coefficient (adjusted R square) of 0.248, that suggest that CSR and corporate image would affect customer loyalty by 24.8%. 20 ABSTRAK Nita Megayanti. 04331028. Pengaruh Program Corporate Social Responsibility (CSR) dan Citra Perusahaan terhadap Loyalitas Pelanggan PT.Telkom Kandatel Yogyakarta. Skripsi Sarjana. Program Studi Ilmu Komunikasi, Fakulatas Psikologi dan Ilmu Sosial Budaya, Universitas Islam Indonesia. 2008. Untuk mendapatkan keuntungan yang optimal, perusahaan harus dapat menciptakan dan mempertahankan pelanggan. Kebutuhan masyarakat yang beragam membuat perusahaan berusaha menghasilkan produk yang dapat memuaskan kebutuhan masyarakat. Terdapat kecenderungan yang makin meningkat bahwa dalam pemilihan produk atau merek, pelanggan ingin mengetahui terlebih dahulu latar belakang perusahaan yang mereka pilih, termasuk diantaranya kepedulian perusahaan terhadap masyarakat dan lingkungan. Kecenderungan tersebut telah mendorong perusahaan untuk membangun citra perusahaan yang lebih baik dan memiliki tanggung jawab sosial terhadap masyarakat dan lingkungan sekitarnya, termasuk PT.Telkom Kandatel Yogyakarta. Berdasarkan kerangka pikir tersebut, penelitian ini mengambil judul: Pengaruh Program Corporate Social Responsibility (CSR) dan Citra Perusahaan terhadap Loyalitas Pelanggan PT.Telkom Kandatel Yogyakarta. Dalam penelitian ini terdapat beberapa rumusan masalah yang harus dijawab mengenai loyalitas pelanggan PT.Telkom Kandatel Yogyakarta: Bagaimanakah pengaruh program CSR terhadap loyalitas pelanggan? Bagaimanakah pengaruh citra perusahaan terhadap loyalitas pelanggan? Bagaimanakah pengaruh kombinasi program CSR dan citra perusahaan terhadap loyalitas pelanggan?. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh program CSR dan citra perusahaan serta kombi |
| |
||
| Lokasi | : | Perpustakaan Pusat UII |
| Jenis | : | Skripsi |
| DDC | : | 158.7 |
| |
||
| Penerbit | : | UII |
| Tahun Terbit | : | 2011 |
| |
||
| ISBN / ISSN | : | 04331028 / |
| Jumlah Eksemplar | : | 0 |
| Jumlah Tersedia | : | 0 |
| Jumlah Ditempat | : | 0 |
| |
||
| Informasi Digital | ||
| Abstrak | : | abstract.pdf |
| Cover | : | cover.pdf |
| Daftar isi | : | daftar isi.pdf |
| Preliminary | : | preliminari.pdf |